GTM STRATEGY + ENGINEERING FOR LEAN TEAMS

Turn your next
go-to-market move
into revenue.

We work with founders and revenue teams to take a GTM priority from planning to launch. We help decide what should happen first, then work alongside your team to build it. You stay close to the decisions and keep control of the setup.

Show us what's stuck See what we've built
One focusedOne focused campaign, outbound program, pipeline system, or market launch.
Built for lean teamsOne GTM priority at a timeYou own the systems and accountsNo forced long-term commitment

WHAT WE BUILD

One GTM priority, built into a working system.

We bring the strategy and hands-on execution together. Depending on the problem, that can mean the market, signals, campaign, CRM workflow, or all the pieces connecting them.

01

Find and prioritize the right accounts

Turn your ideal customer profile into a usable target market.

We source accounts, research what makes them relevant, enrich the data, and build the scoring or signal logic your team needs to focus.

Common builds
  • Target market sourcing
  • Account research
  • Data enrichment
  • Account scoring
  • Buying-signal tracking
02

Launch signal-based outbound

Build outbound around a real reason to contact an account.

We connect account signals, contact research, messaging, sequencing, and seller follow-up into one working motion.

Common builds
  • Signal monitoring
  • Contact research
  • Outbound messaging
  • Email and LinkedIn workflows
  • Seller briefs and call context
03

Qualify and route inbound leads

Give every new lead the right next step.

We enrich incoming leads, assess fit, route them to the right owner, and give sales the context needed to follow up.

Common builds
  • Form enrichment
  • Lead scoring
  • Lead routing
  • Sales alerts
  • Follow-up workflows
04

Launch a new offer or market

Turn a GTM idea into something your team can put in front of the market.

We help define the audience, sharpen the offer, build the campaign, prepare the sales motion, and connect the measurement.

Common builds
  • Market research
  • Offer positioning
  • Campaign development
  • Sales enablement
  • Launch measurement
05

Make the motion repeatable

Turn scattered GTM work into a system your team can run.

We connect the workflow to your CRM, automate the repeatable parts, improve the handoffs, and document how everything works.

Common builds
  • CRM workflows
  • GTM automation
  • Lifecycle handoffs
  • Pipeline reporting
  • Operating documentation

THINGS WE'VE BUILT

GTM systems we've built.

Choose a build to see the problem, the system, and how sellers used it.

01 / K-12 DISTRICT BOARD SIGNALS

Automating K-12 district board-meeting research for outbound.

THE PROBLEM

AEs were working through static district lists and reading board meetings one by one. The signals were useful, but the research couldn't scale.

WHAT WE BUILT

We mapped what the AEs looked for, then built a recurring system that prioritized districts and prepared signal-based email and call context.

HOW THE SYSTEM WORKED

01

MAP SELLER JUDGMENT

Document the signals AEs used to decide which districts deserved attention.

02

SCRAPE THE MEETINGS

Collect new board-meeting content automatically.

03

PRIORITIZE ACCOUNTS

Route districts with relevant signals into outbound, nurture, or exclusion.

04

LAUNCH THE PLAY

Generate email content and cold-call talking points from the signal.

ILLUSTRATIVE SELLER VIEW
ACCOUNT
District A
SIGNAL
Transportation issue in a board discussion
ROUTE
Active outbound
EMAIL INPUT
Message tied to the active issue
CALL PREP
Board-meeting context for the opener
WHY IT MATTERED

The team no longer had to research every district from scratch. They had a repeatable way to decide which districts to target, when to act, and what to say.

WHY TANDEM FRAME

Plans change.
We can change with them.

GTM work often stalls between functions. Strategy sits in one place. Campaigns in another. Sales waits. Systems lag behind.

We bring the strategy and hands-on work needed for one agreed priority. We stay close until it is live and your team knows how it works.

We recommend.You decide.We build.

WHO YOU WORK WITH

Strategy and engineering stay in the same conversation.

Tandem Frame is led by Trevor Everson and Sofia Fedor. The people defining the work also stay involved while it is built.

01 / STRATEGY

Trevor Everson.

COFOUNDER / GTM STRATEGY

Trevor leads GTM strategy and commercial direction. He works with founders and revenue teams to decide what should move first and keep the work tied to the business goal behind it.

UNITED STATESLinkedIn
02 / ENGINEERING

Sofia Fedor.

COFOUNDER / GTM ENGINEERING

Sofia leads GTM engineering and technical delivery. With an engineering background, she builds the data, automation, CRM workflows, and technical setup behind each play.

EUROPELinkedIn Clay Cup / Round 3

HOW IT WORKS

One priority.
Visible work.

The people shaping the strategy also help launch it. Your team sees the work, makes the decisions, and keeps control throughout.

01

Find the constraint

We review customer evidence, pipeline gaps, team capacity, and the decision that is blocking progress.

02

Choose one priority

We compare the options, show the tradeoffs, and recommend what to do first. You make the call.

03

Build with your team

Strategy, message, campaign, sales workflow, and measurement move together. You see working output throughout.

04

Put it live. Then decide what's next.

Once the work is live, we look at the signal with you. We can improve it, hand it over, or take on the next priority.

TOOLS + OPERATING EXPERTISE

Deep in Clay. Fluent across the GTM stack.

We design the play first, then connect the data, automation, CRM, engagement, and inbox infrastructure needed to run it.

PLATFORM DEPTH / 01GTM ENGINEERING

Clay expertise, tested in competition.

We use Clay for research, enrichment, buying signals, audience logic, routing, and the workflows that turn those inputs into seller action.

Sofia Fedor / Clay Cup 2026 / Round 3
OUR WORKING STACK

The tools should fit the work.

We can build on what you already use, add what's missing, or change what's getting in the way.

AI / CRM / DATA / AUTOMATION / ENGAGEMENT / INFRASTRUCTURE
  • Clay
  • HubSpot
  • MissionInbox
  • Claude
  • Apollo
  • Make
  • Slack
  • Trigify
  • Smartlead
  • ZeroBounce
  • Notion
  • Gong
  • Apify
  • Outreach
  • Crunchbase
  • Lemlist
  • ChatGPT
  • Salesforce
  • BuiltWith
  • n8n
  • Salesloft
  • Findymail
  • Zapier
  • HeyReach
  • Hunter
  • EmailBison
  • RB2B
  • Instantly
  • Snov.io
  • LeadMagic
  • ZapMail
  • ScaledMail
TOOLS CHANGE. OPERATING JUDGMENT COMPOUNDS.

Your current stack may be enough. If it isn't, we'll explain what needs to change and why. Platform names and marks belong to their respective owners.

WAYS TO START

Choose how we start.

DECIDE

Priority Sprint

For founders and lean teams with several GTM ideas and no shared answer on what deserves to move first.

WHAT YOU LEAVE WITH

One chosen priority, the evidence behind it, and a launch-ready operating brief.

LAUNCH

Focused GTM Launch

For one important campaign, outbound program, or market launch that needs clear strategy and hands-on execution.

WHAT YOU LEAVE WITH

A live GTM program, not a strategy deck waiting for another team.

COMPOUND

Flexible GTM Partnership

For lean teams that want continuing GTM support without being pushed into a rigid long-term agency arrangement.

WHAT YOU LEAVE WITH

The support stays available, but the priority can change. You always know what we are working on and why.

Not sure which starting point fits? Bring us what is stuck. We'll tell you the simplest useful place to start.

Start with what is stuck

START WITH THE CONSTRAINT

What GTM work needs to get moving?

Tell us what you are working on and where it is stuck. We'll give you our honest take. If we're not the right people for it, we'll say so.

Email Trevor

Prefer LinkedIn? Message Trevor there.