GTM STRATEGY + ENGINEERING FOR LEAN TEAMS

Turn your next go-to-market move into pipeline.

We work with founders and revenue teams to take a GTM priority from planning to launch. We help decide what should happen first, then work alongside your team to build it. You stay close to the decisions and keep control of the setup.

Show us what's stuck See what we launch
One focusedOne focused campaign, outbound program, pipeline system, or market launch.
ACTIVE PLAY / 01IN MOTION
From signal
to pipeline.
01Signal
02Decision
03Launch
04Pipeline
ONE PRIORITY

One plan connects the message, outreach, follow-up, and measurement.

YOU OWN THE WORKHAND IT OVER OR KEEP BUILDING WITH US
Built for lean teamsOne GTM priority at a timeYou own the systems and accountsNo forced long-term commitment

WHAT WE LAUNCH

We connect the work around one GTM priority.

A GTM play is a coordinated campaign, outbound program, sales workflow, or market launch designed around one measurable business outcome.

01

Build a program around a real buying signal

Launch a focused demand or outbound program around a real buying signal—and connect it to the CRM workflow and sales follow-up that come next.

  • Audience and signal
  • Offer and message
  • Demand or outbound program
  • CRM workflow
02

Launch a new offer or market

Turn a new offer, market entry, or strategic bet into one coordinated launch—with the story, campaign, sales enablement, and measurement connected.

  • Launch strategy
  • Campaign program
  • Sales enablement
  • Measurement plan
03

Fix the marketing-to-sales handoff

Find where qualified interest is getting lost, then improve the handoff, follow-up, nurture, and pipeline visibility around it.

  • Funnel diagnosis
  • Handoff design
  • Nurture sequence
  • Pipeline visibility
04

Turn a working play into a system

Turn what works into a system your team can run: clear ownership, practical automation, usable documentation, and the right reporting signals.

  • Operating playbook
  • Automation
  • Reporting rhythm
  • Team handover

WHY TANDEM FRAME

Plans change.
We can change with them.

GTM work often stalls between functions. Strategy sits in one place. Campaigns in another. Sales waits. Systems lag behind.

We bring the strategy and hands-on work needed for one agreed priority. We stay close until it is live and your team knows how it works.

We recommend.You decide.We build.

WHO YOU WORK WITH

Strategy and engineering stay in the same conversation.

Tandem Frame is led by Trevor Everson and Sofia Fedor. The people defining the work also stay involved while it is built.

01 / STRATEGY

Trevor Everson.

COFOUNDER / GTM STRATEGY

Trevor leads GTM strategy and commercial direction. He works with founders and revenue teams to decide what should move first and keep the work tied to the business goal behind it.

UNITED STATESLinkedIn
02 / ENGINEERING

Sofia Fedor.

COFOUNDER / GTM ENGINEERING

Sofia leads GTM engineering and technical delivery. With an engineering background, she builds the data, automation, CRM workflows, and technical setup behind each play.

EUROPELinkedIn Clay Cup / Round 3

HOW IT WORKS

One priority.
Visible work.

The people shaping the strategy also help launch it. Your team sees the work, makes the decisions, and keeps control throughout.

01

Find the constraint

We review customer evidence, pipeline gaps, team capacity, and the decision that is blocking progress.

02

Choose one priority

We compare the options, show the tradeoffs, and recommend what to do first. You make the call.

03

Build with your team

Strategy, message, campaign, sales workflow, and measurement move together. You see working output throughout.

04

Put it live. Then decide what's next.

Once the work is live, we look at the signal with you. We can improve it, hand it over, or take on the next priority.

TOOLS + OPERATING EXPERTISE

The tools matter. Knowing how to use them matters more.

We work inside the systems your team should own, then leave the workflows, accounts, and operating knowledge with you.

PLATFORM EXPERIENCE / 02CRM + LIFECYCLE SYSTEMS
HubSpot.

CRM architecture, lifecycle automation, sales handoffs, pipeline visibility, and reporting.

WORKING STACK

Selected around the play—not sold as the solution.

CRM

HubSpot · Salesforce

SALES ENGAGEMENT

Salesloft · Outreach · HeyReach · Apollo

GTM + RESEARCH

Starbridge

AI WORKFLOW TOOLS

ChatGPT · Codex · Claude Code

EXPERTISE OVER LOGOS

We choose tools around the work, not the other way around. Your current stack may be enough. If it isn't, we'll explain what needs to change and why.

WAYS TO START

Choose how we start.

DECIDE

Priority Sprint

For founders and lean teams with several GTM ideas and no shared answer on what deserves to move first.

WHAT YOU LEAVE WITH

One chosen priority, the evidence behind it, and a launch-ready operating brief.

LAUNCH

Focused GTM Launch

For one important campaign, outbound program, or market launch that needs clear strategy and hands-on execution.

WHAT YOU LEAVE WITH

A live GTM program—not a strategy deck waiting for another team.

COMPOUND

Flexible GTM Partnership

For lean teams that want continuing GTM support without being pushed into a rigid long-term agency arrangement.

WHAT YOU LEAVE WITH

The support stays available, but the priority can change. You always know what we are working on and why.

Not sure which starting point fits? Bring us what is stuck. We'll tell you the simplest useful place to start.

Start with what is stuck

START WITH THE CONSTRAINT

What GTM work needs to get moving?

Tell us what you are working on and where it is stuck. We'll give you our honest take. If we're not the right people for it, we'll say so.

Email Trevor

Prefer LinkedIn? Message Trevor there.